Titlebook: Internationales Marketing-Management; Ralph Berndt,Claudia Fantapié Altobelli,Matthias S Textbook 20104th edition Springer-Verlag Berlin H

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Ralph Berndt,Claudia Fantapié Altobelli,Matthias Sander

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Ralph Berndt,Claudia Fantapié Altobelli,Matthias SFundierte und umfassende Darstellung aller Aspekte des internationalen Marketing-Management.Neu: zahlreiche Praxisbeispiele, ausführlichere Darstellung des Marketing-Instrumentariums.Erhebliche inhalt

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https://doi.org/10.1007/978-3-642-12691-8Internationales Marketing; Management; Marketing; Marketing-Controlling; Marketing-Instrument; Marketing-

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