Titlebook: Identitätsbasierte Markenführung; Grundlagen - Strateg Christoph Burmann,Tilo Halaszovich,Rico Piehler Textbook 2024Latest edition Der/die

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Operatives Markenmanagement, . befasst sich mit der Vermittlung der Markenidentität an die internen Zielgruppen der Marke, um bei allen Mitarbeitern die notwendige gemeinsame Basis für die Einlösung und „Ablieferung“ des Markennutzenversprechens an allen Brand Touch Points zu schaffen. Darüber hinaus richtet sich das operative

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Christoph Burmann,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehlerow the reader to more easily apply text information to cooking applications. Also new are the Appendices, which cover the following:....Biotechnology. Genetically Modified Organisms (GMO’s)..Functional foods..Nutraceuticals..Phytochemicals..Medical foods..USDA Food Pyramid..Food Label Heath Claims .

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Christoph Burmann,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehlerow the reader to more easily apply text information to cooking applications. Also new are the Appendices, which cover the following:....Biotechnology. Genetically Modified Organisms (GMO’s)..Functional foods..Nutraceuticals..Phytochemicals..Medical foods..USDA Food Pyramid..Food Label Heath Claims .

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Christoph Burmann,Tilo Halaszovich,Michael Schade,Kristina Klein,Rico Piehlerthe Appendices, which cover the following:....Biotechnology. Genetically Modified Organisms (GMO’s)..Functional foods..Nutraceuticals..Phytochemicals..Medical foods..USDA Food Pyramid..Food Label Heath Claims .978-0-387-69940-0Series ISSN 1572-0330 Series E-ISSN 2214-7799

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