| 书目名称 | Internationalization of Business | | 副标题 | Cases on Strategy Fo | | 编辑 | Stefan Schmid | | 视频video | | | 概述 | Features cases from multiple industries to provide a unique learning experience for students and executives.Provides a concise up-to-date theoretical overview of internationalization strategies.Facili | | 丛书名称 | MIR Series in International Business | | 图书封面 |  | | 描述 | .This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.. | | 出版日期 | Textbook 2018 | | 关键词 | Case studies in international business; International business textbook; Cross-country venture strateg | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-319-74089-8 | | isbn_ebook | 978-3-319-74089-8Series ISSN 2511-2244 Series E-ISSN 2511-2252 | | issn_series | 2511-2244 | | copyright | Springer International Publishing AG, part of Springer Nature 2018 |
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发表于 2025-3-21 16:32:41
