Titlebook: Internationalization of Business; Cases on Strategy Fo Stefan Schmid Textbook 2018 Springer International Publishing AG, part of Springer N

野蛮

Stefan Schmid,Frederic Altfeldce growing the economy as the goals of policy makers.Draws fThe central argument of this book is that the foundations for sustainable prosperity lie in an approach to economic management based on modern monetary theory and a job guarantee. This approach builds on the work of Keynes, Kalecki, Minsky,

伸展

Strategies of Internationalization: An Overview,ic decisions that compose strategies of internationalization. The five central dimensions of internationalization strategies are (1) market entry strategies, (2) target market strategies, (3) timing strategies, (4) allocation strategies and (5) coordination strategies. It is further argued that the

安慰

Adidas and Reebok: Is Acquiring Easier than Integrating?,uired its U.S. competitor Reebok. Building on an analysis of the sporting goods industry and the characteristics of Adidas and Reebok, the present case study explores the complexities of the cross-border acquisition. It outlines not only the motives and risks associated with the acquisition but also

Creditee

Airbus: Managing the Legacy of a Complex International Merger,ll mergers are considered failures. In an international merger, the potential difficulties are often even greater, and they can be due to, for instance, cultural, geographic, or economic differences. The case of Airbus represents a cross-border merger with additional complexity mainly because of idi

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Aldi and Lidl: From Germany to the Rest of the World,scounters worldwide. The present case study outlines the internationalization of Aldi and Lidl. Not only market entry strategies but also target market and timing strategies as well as the standardization-differentiation controversy are addressed.

prosperity

KTM and Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry,hosen to engage in a joint venture with Indian motorcycle manufacturer Bajaj Auto Limited (BAL). The present case study provides an overview of KTM’s internationalization path and highlights the main motives, objectives and outcomes of the Austrian-Indian partnership. The case study outlines the int

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大笑

,McDonald’s: Is the Fast Food Icon Reaching the Limits of Growth?, States before expanding abroad. It shows how the company stuck to its core ideas while being responsive to local differences and to changing environmental trends over time. The case study also discusses major challenges that McDonald’s faced and how the company reacted to them.

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