书目名称 | Internationalization |
副标题 | Firm Strategies and |
编辑 | Colin Wheeler (Senior Lecturer),Frank McDonald (Pr |
视频video | |
丛书名称 | The Academy of International Business |
图书封面 |  |
描述 | This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce. |
出版日期 | Book 2003 |
关键词 | globalization; International Business; internationalization; management; marketing |
版次 | 1 |
doi | https://doi.org/10.1057/9780230514638 |
isbn_softcover | 978-1-349-51022-1 |
isbn_ebook | 978-0-230-51463-8Series ISSN 2662-1223 Series E-ISSN 2662-1231 |
issn_series | 2662-1223 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2003 |