Titlebook: International Retailers’ Performance in Host Countries; The Roles of Strateg Lukas Morbe Book 2018 Springer Fachmedien Wiesbaden GmbH, part

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Final Remarks,he internationalization of store operations, the thesis at hand focused on the latter only. Furthermore, the emphasis in this doctoral thesis was on the specific challenges of the internationalization of brick and mortar retail operations, which still account for a much higher sales than retailers’

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Handel und Internationales Marketing Retailing and International Marketinghttp://image.papertrans.cn/i/image/471975.jpg

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978-3-658-22068-6Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018

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,Study 1: International Strategy’s Effects on Retailers’ Local Implementation and Performance,d then distant ones. However, retailers—in contrast to exporting manufactures, for example—do not easily internationalize as they transfer an entire format abroad (e.g., discount formats with characteristic offering parts like low prices and know-how parts like efficient concepts and practices, see Goldman 2001).

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