| 书目名称 | International Retailers’ Performance in Host Countries |
| 副标题 | The Roles of Strateg |
| 编辑 | Lukas Morbe |
| 视频video | http://file.papertrans.cn/472/471975/471975.mp4 |
| 概述 | Managers’ decisions in international expansion and operation |
| 丛书名称 | Handel und Internationales Marketing Retailing and International Marketing |
| 图书封面 |  |
| 描述 | Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business..About the Author..Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.. |
| 出版日期 | Book 2018 |
| 关键词 | Retailing; Internationalization; International Strategy; Retail Branding; Subsidiary performance; Consume |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-22069-3 |
| isbn_softcover | 978-3-658-22068-6 |
| isbn_ebook | 978-3-658-22069-3Series ISSN 2626-3327 Series E-ISSN 2626-3335 |
| issn_series | 2626-3327 |
| copyright | Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2018 |
|Archiver|手机版|小黑屋|
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