Titlebook: International Retailers’ Performance in Host Countries; The Roles of Strateg Lukas Morbe Book 2018 Springer Fachmedien Wiesbaden GmbH, part

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2626-3327 al performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing interna

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Introduction,e (e.g., Warnking 2015, pp. 11-12). Further peaks arised in the middle ages with formation of the Hanse in Europe or in the colonial time with Dutch and English trading houses (e.g., Braudel 1986, pp. 65-80).

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