Titlebook: International Place Branding Yearbook 2010; Place Branding in th Frank M. Go,Robert Govers Book 2010 Palgrave Macmillan, a division of Macm

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The E-branding of Placesace image (sponsored and mediated marketing communications) and product offering that need to be aligned with the place identity. If they are not, the place brand is at risk of being contrived as spin and marketing gibberish. Second, a place brand satisfaction gap, building realistic market expectat

ATRIA

News Coverage of Foreign Place Brands: Implications for Communication Strategies Place brands of cities and regions are represented variously by government agencies, tourist offices, but also by vicarious means – that is, via the literature, the movies, music or the internet. For the potency of the latter’s influence, consider, for example, how the movie Crocodile Dundee booste

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Place Branding and Intellectual Property07), it is relevant – above sectorial considerations – to look at places as being “mobilized” by tourism (Crang 2006; Ooi 2002) and at the development of tourist brands as a vehicle to identify affirmation and communication within a global context.

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Website Analysis: Brand Africaeign tourists are firmly supported by international organizations. The United Nations, for example, has identified the tourist sector as a means in the “war on poverty” and will contribute towards achieving the Millennium Development Goals by 2015 (UNWTO 2005). A major barrier, however, is Africa’s

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Orchestrating the Innovation Process of Place Brandingsiness from the world’s major corporations, investors, residents and tourists. But the dynamics of the network factor imply that, to remain competitive, place branding practice needs to apply innovative governance, for the attainment of balanced relationships among the various enterprises and organi

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Stewart R. Clegg,Martin Kornbergerraditional European sporting structures, and on the other hand, the neo-realities regarding commercial aspects and governance of European football. Beneath the EU policy goals and sporting organisations’ endeavours to maintain the structural status quo in Europe creeps the factor of incremental comm

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Simon Anholte sports sector. This chapter contributes original ideas on the general framework relevant to the enforcement of Treaty competition provisions in the sporting sector. The issues discussed in Chapter 5 are custom-tailored to the extent possible to correspond to the title and the purpose of this book.

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Aram Eisenschitztroduces the reader to Article 207 TFEU as the primary law basis of the EU’s trade defence instruments as well as the content of the obligations assumed by the EU stemming from international trade law, which the EU’s secondary law trade defence instruments have to conform to. The chapter then turns