书目名称 | International Place Branding Yearbook 2010 | 副标题 | Place Branding in th | 编辑 | Frank M. Go,Robert Govers | 视频video | | 图书封面 |  | 描述 | The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets. | 出版日期 | Book 2010 | 关键词 | brand; branding; communication; innovation; marketing; social media; Switzerland | 版次 | 1 | doi | https://doi.org/10.1057/9780230298095 | isbn_ebook | 978-0-230-29809-5 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |
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