Titlebook: International Place Branding Yearbook 2010; Place Branding in th Frank M. Go,Robert Govers Book 2010 Palgrave Macmillan, a division of Macm

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Book 2010The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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Place Branding and Intellectual Property07), it is relevant – above sectorial considerations – to look at places as being “mobilized” by tourism (Crang 2006; Ooi 2002) and at the development of tourist brands as a vehicle to identify affirmation and communication within a global context.

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Palgrave Macmillan, a division of Macmillan Publishers Limited 2010

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