| 书目名称 | International Employer Brand Management |
| 副标题 | A Multilevel Analysi |
| 编辑 | Lena Christiaans |
| 视频video | http://file.papertrans.cn/472/471519/471519.mp4 |
| 概述 | Publication in the field of economic sciences?.Includes supplementary material: |
| 图书封面 |  |
| 描述 | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students‘ preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students‘ preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups. |
| 出版日期 | Book 2013 |
| 关键词 | Core Concepts of Employer Branding; Cross-Cultural Research; Empirical Analysis; Employer Attractivenes |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-658-00456-9 |
| isbn_softcover | 978-3-658-00455-2 |
| isbn_ebook | 978-3-658-00456-9 |
| copyright | Springer Fachmedien Wiesbaden 2013 |
|Archiver|手机版|小黑屋|
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