| 书目名称 | International Employer Brand Management | | 副标题 | A Multilevel Analysi | | 编辑 | Lena Christiaans | | 视频video | | | 概述 | Publication in the field of economic sciences?.Includes supplementary material: | | 图书封面 |  | | 描述 | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students‘ preferences for employer characteristics, it is difficult for multinational companies to decide on a feasible degree of employer brand standardization. Lena Christians investigates the impact of between-country differences, such as in national culture or economic wealth, on students‘ preferences in relation to individual differences of students within the same country. In combination with a segmentation of the European graduate market, the results provide readers with inside on which elements of the employer value proposition are suitable for standardization in which target groups. | | 出版日期 | Book 2013 | | 关键词 | Core Concepts of Employer Branding; Cross-Cultural Research; Empirical Analysis; Employer Attractivenes | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-658-00456-9 | | isbn_softcover | 978-3-658-00455-2 | | isbn_ebook | 978-3-658-00456-9 | | copyright | Springer Fachmedien Wiesbaden 2013 |
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发表于 2025-3-21 17:45:36
