Titlebook: International Employer Brand Management; A Multilevel Analysi Lena Christiaans Book 2013 Springer Fachmedien Wiesbaden 2013 Core Concepts o

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Research Methodology and Data Basis,ies as possible had to be involved in this project. The large amount of resources necessary to obtain such a large-scale data set and the crucial importance of involving local researchers in the research process of a multinational study (Craig & Douglas, 2000; Cavusgil, 1998) would not have allowed

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ompanies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students‘ preferences for employ

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Discussion of Empirical Findings,ing through the conduction of a cross nationalmultilevel analysis, incorporating individual difference variables as well as national culture and economic development characteristics with regard to their potential impact on attribute evaluations.

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https://doi.org/10.1007/978-3-658-00456-9Core Concepts of Employer Branding; Cross-Cultural Research; Empirical Analysis; Employer Attractivenes

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Lena ChristiaansPublication in the field of economic sciences?.Includes supplementary material: