Titlebook: Intellectual Property Rights Management; Rookies, Dealers and Lars Alkaersig,Karin Beukel,Toke Reichstein Book 2015 Palgrave Macmillan, a d

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IP Archetypes: Rookies, Strategists, Dealers and Strategic Dealers,may work with and think about IP. Firms will be able to identify with different archetypes, and thereby understand the degree of their involvement in IP and how they may be able to transform their business in terms of IP management.

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The IP Rookie,kie decide that IP ought to be part of their future business, the first step is to ensure that any IP activity is related to the firm’s overall strategy by formulating an IP strategy. Further steps include: the development of internal capabilities within IP; formalization of processes; and setting a

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The IP Dealer,e, having identified a business opportunity in licensing IP rights. However, it may also occur by circumstance, where the IP Dealer is approached by a third party wanting to license one or more of their IP rights or when the firm has infringed a third party right unintentionally and is therefore for

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The IP Strategist,gulation and conduct in export, transit and production countries. The IP Strategist is reluctant to engage in trading or licensing IF, which is a key point in distinguishing the IP Strategist from the IP Dealer and IP Strategic Dealer. This can be due to a lack of knowledge of the potential benefits

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IP Strategy,raphy, setting up criteria for when and where to apply for IP rights. The patent strategy is further expanded to cover technology, to help the firm decide which technologies to patent. As a part of the enforcement strategy, we present a model for an en forcement hierarchy, highlighting the different

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IP and Economic Performance,ar IP Strategists or IP Rookies. However, IP Dealers sometimes see an increased economic performance when compared to the IP Strategist and IP Rookie, remaining at a level similar to the IP Strategic Dealer.