书目名称 | Intellectual Property Rights Management | 副标题 | Rookies, Dealers and | 编辑 | Lars Alkaersig,Karin Beukel,Toke Reichstein | 视频video | | 图书封面 |  | 描述 | This book explores how the entire toolbox of intellectual property (IP) protection and management are successfully combined and how firms generate value from IP. It provides a framework of archetypes which firms will be able to self-identify with and which will allow companies to focus on the IP and IP Management issues most relevant to them. | 出版日期 | Book 2015 | 关键词 | intellectual property; IP; management; strategy | 版次 | 1 | doi | https://doi.org/10.1057/9781137469533 | isbn_softcover | 978-1-349-50053-6 | isbn_ebook | 978-1-137-46953-3 | copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2015 |
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