Titlebook: Intellectual Property Rights Management; Rookies, Dealers and Lars Alkaersig,Karin Beukel,Toke Reichstein Book 2015 Palgrave Macmillan, a d

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The IP Strategist,re of the importance of IP to their business for protecting their investment in product development. To many IP Strategists, the continued survival of the firm depends on the successful use of IP. The IP Strategist employs a formal process when working with IP, a process that is well structured and

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The IP Strategic Dealer,ce. These are internationally oriented, innovative firms that are continuously challenged both by other IP Strategic Dealers encroaching on their market position and by infringement of their IP rights. The IP Strategic Dealer has a formalized IP strategy as an integrated part of the firm’s strategy,

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IP Strategy,tivities are aligned with the overall goals and objectives of the firm. An IP Strategy should consist of the objectives, principles and tactics related to using IP within the firm. Three types of IP Strategy are presented: a proprietary strategy, which uses IP to shield the firm’s competitive advant

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Markets for IP,lternative channels. As we will see in this chapter, one reason for becoming active in markets for IP may be that firms are subject to increasing competitive pressure. One way to harness competitive advantages beyond internal ones is to embark on IP exchange with the licensing or trading of IP right