Titlebook: Integrated Marketing Communications for Public Policy; Perspectives from th Shriram Kadia Book 2022 The Editor(s) (if applicable) and The A

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Influence of IMC on Communication Dissemination,g a robust IMC strategy could not be formulated and launched. Media planning and media buying ensure that the communication strategy has chosen the precise target audience, right communication vehicles, and relevant time and duration for the communication dissemination.

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Book 2022ment guarantee program MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act). To uncover the insights, perspectives and understanding of the program, more than 30 villages in Western parts of India were visited and more than 400 MGNREGA beneficiaries were contacted personally by the autho

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,IMC’s Influence on Public Policy Schemes in India, are used to promote the Rural Development schemes in India. The chapter highlights the IMC strategies and communication vehicles used for the two flagship public programs namely, Pradhan Mantri Jan Dhan Yojana (PMJDY) and Swachh Bharat Mission (SBM).

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The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor

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,Scope of Improvement for MGNREGA’s Communication Dissemination and Futuristic Perspectives,This chapter elaborates four major implications upon which the MGNREGA’s communication dissemination could be fine-tuned and improved for better. The chapters provides a deeper look into the IMC’s futuristic perspective in India and the emergence of Digital and Social Media Marketing.

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