Titlebook: Integrated Marketing Communications for Public Policy; Perspectives from th Shriram Kadia Book 2022 The Editor(s) (if applicable) and The A

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,IMC’s Influence on Social Protection Programs of Developing Nations,e developing and under developed countries. This chapter takes into account the brief on the following countries’ social protection programs and IMC tools used for the purpose of communication dissemination, spreading awareness and knowledge: Brazil, South Africa, Philippines, Indonesia, Pakistan, Niger, Kenya, and Bangladesh.

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Shriram Kadiaen, wie diese Beseitigung in einigen großen Industriegebieten — Oberschlesien, Mitteldeutschland, Ruhrgebiet, Rheingebiet — geschieht und inwieweit die Technik auf diesem Gebiete dem allgemeinen Fortschritt gefolgt ist. Wenn auch ohne nähere Prüfung der Verhältnisse als feststehend angenommen werden

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IMC and the Contemporary Communication Dissemination,raditional mediums such as TV, newspaper, radio, magazines, posters, and banners to name a few to communicate with their target audience. However, it was realized by many firms that their communication efforts were not yielding expected results due to the lack of synergy. After using a combination o

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Influence of IMC on Communication Dissemination,he main reason behind the widespread application of IMC is IMC’s wide array of offerings such as advertising, public relations, sales promotions, personal selling, direct marketing, and interactive marketing. A communication strategist can choose from the varieties of communication options and plan

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,IMC’s Influence on Public Policy Schemes in India,eading awareness and knowledge about the public policy schemes. The content of the chapter emphasizes how various IMC tools and communication vehicles are used to promote the Rural Development schemes in India. The chapter highlights the IMC strategies and communication vehicles used for the two fla

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,The World’s Largest Employment Guarantee Program: Mahatma Gandhi National Rural Employment Guaranterable, marginalized, and backward rural people. Provisions under MGNREGA allow a rural beneficiary to work for maximum of 100 days in a year. Every year, in the vicinity of their respective villages, millions of rural Indians work in this gigantic and world’s largest public works program. The consen

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