Titlebook: Innovation in Luxury Fashion Family Business; Processes and Produc Elisa Giacosa Book 2014 Palgrave Macmillan, a division of Macmillan Publ

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Book 2014A large number of family businesses operate in the luxury fashion sector which shows their importance as a source of growth, development and social and economic stability. This book analyses how a strategy of innovation in terms of products and processes can offer a competitive advantage to family businesses operating in the luxury fashion sector.

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Introductionfamily business model appears so frequently..The book focuses the innovation strategy implemented by family businesses operating in the luxury fashion context, concentrating our research on the companies producing and selling clothing and accessories, and excluding all other luxury product categories.

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The Tendency of Family Firms in the Luxury Fashion Business to Innovateinesses are more attracted by innovative strategies than non-family businesses. We then analysed both innovation strategy and its individual phases, which are essential for a successful strategy in the luxury fashion business.

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The Focus of the Innovation of Family Firms in the Luxury Fashion Businessing their strengths and weaknesses and educating customers to appreciate more innovative products. Lastly, we analysed the connections between research and development activities, networks and innovativeness.

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