Titlebook: Innovation and Product Management; A Holistic and Pract Kurt Gaubinger,Michael Rabl,Thomas Werani Book 2015 Springer-Verlag Berlin Heidelbe

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Corporate Success Through Market Driven Innovationtion management are presented and the significance of innovations for business management is discussed. A detailed description of crucial success factors of innovation management, which has been clustered into the four dimensions ., ., . and ., represents the main focus of this chapter.

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Integrated Innovation and Product Management: A Process Oriented Frameworkon of this model takes place on the task spectrum of product management on the one hand, and on a representative phase model of the innovation process on the other. During the course of this chapter, the evolution of innovation process models is represented and design as a relevant core process of i

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The Front End of Innovationnd of Innovation (FEI) with its high degree of uncertainty that differentiates the early stages from the remaining new product development (NPD) process. Furthermore the success factors of the early innovation phases are presented. Based on this the FEI process and its phases are highlighted and the

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Innovation Strategyment with a focus on long-term objectives. First, managers must have a consistent understanding of innovation strategy. Furthermore, innovation strategy characteristics are illustrated and overcoming uncertainty is discussed from a supplier’s perspective. The chapter closes with a step by step discu

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Creativity Techniquesn of creativity techniques and can be divided into two main areas—systemic analytical models and methods simulating and enhancing intuition. Seven selected creativity techniques will be explained using examples and it will be shown how they can enhance the problem solving process. Finally, several t

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Product Conceptoncept process is presented and its phases are explained. Here tools and methods for analyzing markets and competitors as well as for defining, testing and approving product and service concepts are described. Three modern methods for reducing market uncertainty, which are target costing, conjoint a

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