Titlebook: Innovation and Product Management; A Holistic and Pract Kurt Gaubinger,Michael Rabl,Thomas Werani Book 2015 Springer-Verlag Berlin Heidelbe

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Life Cycle Managementtroduction phase for the market success is enlightened and the characteristics as well as the marketing implications of this phase are discussed. This is followed by remarks on the information base for product upgrades and a description of a strategy continuum in product maintenances. Subsequently,

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Organization and Uncertaintyhe basic dimensions of organizations. Second, there is a discussion of organizational structures for innovation and product management. Finally, there is an introduction of an organizational structure framework capable of exploring new knowledge and exploiting existing knowledge, with the important

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Globalization and Innovationompete in new markets for their technologies. Corporate R&D is increasing rapidly in countries outside the domestic market especially for customization of technologies to suit local market conditions. There is an ongoing transition from an internal knowledge base to increasingly open and globally di

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2192-4333 vation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful.978-3-662-51499-3978-3-642-54376-0Series ISSN 2192-4333 Series E-ISSN 2192-4341

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Kurt Gaubinger,Michael Rabl,Scott Swan,Thomas Werani

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