| 书目名称 | Innovation and Product Management |
| 副标题 | A Holistic and Pract |
| 编辑 | Kurt Gaubinger,Michael Rabl,Thomas Werani |
| 视频video | |
| 概述 | Discusses activities which foster the reduction of innovation immanent uncertainties using a holistic process model.Presents an integrated perspective on innovation management and product innovation w |
| 丛书名称 | Springer Texts in Business and Economics |
| 图书封面 |  |
| 描述 | Marketplace complexity and dynamics create an environment that increases the uncertainty of innovation activities. In this context systematic management of innovation and product management are increasingly important for company success. This book presents the fundamentals of innovation and product management and introduces the reader to a holistic process model with particular focus on innovation and uncertainty. This integrated consideration of innovation management and product innovation within an interdisciplinary approach represents a unique characteristic of this book. The book is designed to address the needs of managers who want a practical but well-researched guide to innovation and product management. Graduate and advanced undergraduate students would also find the chapters in this book particularly useful. |
| 出版日期 | Book 2015 |
| 关键词 | Innovation Management; Innovation Process; Interdisciplinary Innovation; Product Management; R&D Managem |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-54376-0 |
| isbn_softcover | 978-3-662-51499-3 |
| isbn_ebook | 978-3-642-54376-0Series ISSN 2192-4333 Series E-ISSN 2192-4341 |
| issn_series | 2192-4333 |
| copyright | Springer-Verlag Berlin Heidelberg 2015 |
发表于 2025-3-21 18:38:12
