Titlebook: Initiating, Managing and Sustaining Strategic Change; Learning from the Be Magne Y. Orgland Book 1997 Magne Y. Orgland 1997 consumer.enviro

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978-1-349-14472-3Magne Y. Orgland 1997

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The Phases of Change at CGC,In order to test and explain the theoretical frameworks developed in this book, an in-depth case study was conducted of one company that recently went through a process of strategic change. This company will be referred to as the . CGC is a multinational manufacturer of consumer goods based in the USA.

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Top-down Direction Setting,This book uses the term ‘. instead of the more popular term ‘leadership’. One reason for this is that definitions of leadership in the literature vary greatly from author to author. According to one estimate, there are currently at least one hundred accepted academic definitions of leadership (Terry, quoted in Manz ., 1991).

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Bottom-up Performance Improvement,The previous two chapters focused on horizontal process redesign. They discussed the importance of viewing the organization as a set of core processes that link suppliers to customers, and how to identify, understand and redesign those processes to improve speed and quality. This chapter and the next consider another powerful force for change:

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