| 书目名称 | Individual Goal Hierarchies as Antecedents of Market Structures | | 编辑 | Marcel Paulssen | | 视频video | | | 丛书名称 | Gabler Edition Wissenschaft | | 图书封面 |  | | 描述 | The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. ..Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration.. | | 出版日期 | Book 2000 | | 关键词 | Business; Change; Marketing; Marktforschung; Mode; Modellierung; Service; Supervision | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-322-97813-4 | | isbn_softcover | 978-3-8244-7222-2 | | isbn_ebook | 978-3-322-97813-4 | | copyright | Springer Fachmedien Wiesbaden 2000 |
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发表于 2025-3-21 17:01:44
