| 书目名称 | Individual Goal Hierarchies as Antecedents of Market Structures |
| 编辑 | Marcel Paulssen |
| 视频video | http://file.papertrans.cn/464/463716/463716.mp4 |
| 丛书名称 | Gabler Edition Wissenschaft |
| 图书封面 |  |
| 描述 | The consideration set is defined as the set of alternatives which a consumer considers in a purchase decision. As brand consideration is a precondition for choice the understanding of what determines brand consideration is important both from an academic and a practical perspective. ..Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation. The model - tested and confirmed with two data sets in the product category cars - presents an answer to the question why consumers consider certain brands and analyzes the motivational structure that determines brand consideration.. |
| 出版日期 | Book 2000 |
| 关键词 | Business; Change; Marketing; Marktforschung; Mode; Modellierung; Service; Supervision |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-322-97813-4 |
| isbn_softcover | 978-3-8244-7222-2 |
| isbn_ebook | 978-3-322-97813-4 |
| copyright | Springer Fachmedien Wiesbaden 2000 |
|Archiver|手机版|小黑屋|
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