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Titlebook: Individual Goal Hierarchies as Antecedents of Market Structures; Marcel Paulssen Book 2000 Springer Fachmedien Wiesbaden 2000 Business.Cha

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Introduction: Goal and structure of this dissertationands on offer. Rather one would make the decision of which brand to buy out of a set of 3 to 4 brands that receive intense consideration. For example, one considers Beck’s, Jever and Warsteiner for purchase and chooses Beck’s. This set of alternatives which a consumer considers in a purchase decisio
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Goal Constructsof mentality in a phenomenon”, (JAMES 1890, p. 8 cited after AUSTIN & VANCOUVER 1996, p. 8) mark the starting point for research which makes use of the goal concept and a goal-directed or purposive view of behavior. Although research activity in the area of motivation and goal-directed behavior decl
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Modeling Different Goal Levelsen the Department of Marketing I from the Technical University of Berlin and a major German car manufacturer. The first sample was surveyed in September 1993 and the second sample was surveyed in December 1995. Respondents of the two surveys were not identical, so that longitudinal data analysis is
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