Titlebook: How to Manage Your Global Reputation; A Guide to the Dynam Michael Morley Book 2002Latest edition Palgrave Macmillan, a division of Macmill

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The Global Voice,sh the right messages and the right tone in which to express them. At this writing, there are no more than a handful of corporations with a commitment to becoming global in the fullest sense — Ford Motor, GE, IBM, Coca Cola and VISA are a few examples on this very short list. Nor are there many orga

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Think Global, Act Local,ernational marketers and communicators to adapt their products or messages to be accepted in a variety of local communities around a region or around the world. The idea is that a good product, service or communications strategy can achieve global success as long as it is customized to meet local ta

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