书目名称 | How to Manage Your Global Reputation |
副标题 | A Guide to the Dynam |
编辑 | Michael Morley |
视频video | http://file.papertrans.cn/429/428786/428786.mp4 |
图书封面 |  |
描述 | This is an updated and revised edition of the author‘s successful and ground breaking book on international public relations and global reputation. Michael Morley has counselled clients of the world‘s largest corporations. This book shows how to achieve a global reputation and why this makes a vital contribution to the survival and success of the corporation. |
出版日期 | Book 2002Latest edition |
关键词 | Corporate Reputation; management; organization; public relations |
版次 | 2 |
doi | https://doi.org/10.1057/9780230512191 |
isbn_softcover | 978-0-333-98777-3 |
isbn_ebook | 978-0-230-51219-1 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2002 |