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Titlebook: Hidden Champions of the Twenty-First Century; The Success Strategi Hermann Simon Book 2009 Springer-Verlag New York 2009 Entrepreneurship.G

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Growth and Market Leadership,growth and market leadership. When and how are these goals formulated? How are they filled with content? How are they communicated? And how successful are the hidden champions of the twenty-first century at realizing these goals? In this chapter, we see that the hidden champions have grown strongly
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Globalization,ampions venture into the world and offer their products wherever their customers are. This process of globalization typically takes generations and requires unending stamina. In the preceding chapter we learned that the hidden champions operate in narrowly defined and therefore relatively small mark
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Customers, Products, Services,rters of the companies practice direct sales. Five times as many employees in hidden champion companies have regular contact with customers than in large corporations, leading to the pronounced closeness.
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Competition,imilar questions in this chapter. The hidden champions operate predominantly in oligopolistic markets, and even on a global scale, they face only a limited number of competitors. However, competition is fierce. Their strategy is oriented to superior performance, not low prices. Their long-standing c
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