Titlebook: H2H Marketing; Case Studies on Huma Philip Kotler,Waldemar Pfoertsch,Maximilian Haas Textbook 2023 The Editor(s) (if applicable) and The Au

座右铭

Rethinking Operative Marketing: The H2H Processase demonstrates how a human-oriented approach can build strong bonds and shows how co-creating enables different customer journeys. H2H is in the heart of Siemens to build trust with clients, business partners, and employees.

SMART

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Commonwealth

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harmony

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https://doi.org/10.1007/978-3-658-25118-5 inspire further innovation approaches. It also discusses the characteristics of the H2H mindset in the applied S-DL approach and relevant measures implemented here. This case study provides valuable insights into how innovative approaches can be used to address urgent problems in various

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