| 书目名称 | H2H Marketing |
| 副标题 | Case Studies on Huma |
| 编辑 | Philip Kotler,Waldemar Pfoertsch,Maximilian Haas |
| 视频video | |
| 概述 | Presents selected case studies on H2H Marketing.Brings forward a human-centric approach to marketing strategy.Identifies the benefits and opportunities from design thinking, service-dominant logic and |
| 丛书名称 | Springer Business Cases |
| 图书封面 |  |
| 描述 | .H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Following the authors‘ successful book on H2H Marketing, this book brings foward selected case studies showcasing various aspects of the concept, its fundamental elements, and its implementation.. . |
| 出版日期 | Textbook 2023 |
| 关键词 | Human-to-Human Marketing; Design Thinking for Marketing; Application of Service Dominant Logic; Integra |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-031-22393-8 |
| isbn_softcover | 978-3-031-22395-2 |
| isbn_ebook | 978-3-031-22393-8Series ISSN 2662-5431 Series E-ISSN 2662-544X |
| issn_series | 2662-5431 |
| copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
发表于 2025-3-21 17:17:13
