Titlebook: Generation Z Marketing and Management in Tourism and Hospitality; The Future of the In Nikolaos Stylos,Roya Rahimi,Sarah Williams Book 2021

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https://doi.org/10.1007/978-3-030-70695-1sustainable tourism; digital natives; gen z; consumer behaviour; event management; destination marketing

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https://doi.org/10.1007/978-3-658-01344-8orce longer, delaying retirement plans. This trend has resulted in a five-generational cohort present in the global workforce comprised of Traditionalists, Baby Boomers, Generation X, Generation Y (Millennials), and more recently, Generation Z. While the diversity of the multi-generational workforce

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Internationales Beteiligungscontrolling in the tourism sector is limited, this chapter aims at exploring the tourism behaviour of Generation Z. As independent travellers, Gen Zers are active during their trips and get involved in many activities. Their key motivations to travel include among others socialisation, escape from the everyday