| 书目名称 | Generation Z Marketing and Management in Tourism and Hospitality | | 副标题 | The Future of the In | | 编辑 | Nikolaos Stylos,Roya Rahimi,Sarah Williams | | 视频video | | | 概述 | Offers a collection of selected topics aiming at better understanding how Gen Zers shape as tourists and lead as managers the global tourism sector of our times.Discusses the dynamism of this generati | | 图书封面 |  | | 描述 | .Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services. .. | | 出版日期 | Book 2021 | | 关键词 | sustainable tourism; digital natives; gen z; consumer behaviour; event management; destination marketing | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-70695-1 | | isbn_softcover | 978-3-030-70697-5 | | isbn_ebook | 978-3-030-70695-1 | | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerl |
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发表于 2025-3-21 19:55:47
