Titlebook: Gender and Political Marketing in the United States and the 2016 Presidential Election; An Analysis of Why S Minita Sanghvi Book 2019 The E

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https://doi.org/10.1007/978-1-137-60171-1business; management; marketing; USA; US Election; women politicians; gender and political campaigns; us po

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Gender and Political Marketing in the United States and the 2016 Presidential ElectionAn Analysis of Why S

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2662-5814 state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia. .978-3-030-13071-8978-1-137-60171-1Series ISSN 2662-5814 Series E-ISSN 2662-5822

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Book 2019rviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia. .

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Gender in Political Marketing in the United States,ons for the research study. Furthermore, it provides a comprehensive review of the research approach and the methods employed for collecting and analyzing the data. Lastly, it presents a historical overview starting from women’s suffrage movement, showcasing the origins of gender in political market

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Gender and Intersectionality in Political Marketing,heoretical understanding of intersectionality and its roots, as well as modern-day scholarship in marketing. Subsequently, an extended case analysis of Shirley Chisholm’s 1972 presidential bid helps provide an understanding of intersectionality in political marketing. Finally, the chapter focuses on

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Gender in the 2016 US Presidential Primaries,ng. The chapter provides background to, and important highlights from, the Democratic and the Republican Primaries, leading to the convention and the general election. It analyzes the myriad of ways gender influenced the 2016 US presidential election focusing not only on Hillary Clinton’s gender exp

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2662-5814 from national to local, from legislative to executive) to shThis book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender ide