| 书目名称 | Gender and Political Marketing in the United States and the 2016 Presidential Election | | 副标题 | An Analysis of Why S | | 编辑 | Minita Sanghvi | | 视频video | | | 概述 | Analyzes the loss of Hillary Clinton using a political marketing and gender perspective.Employs the lived experience of female politicians (from national to local, from legislative to executive) to sh | | 丛书名称 | Gender and Politics | | 图书封面 |  | | 描述 | This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of themedia. . | | 出版日期 | Book 2019 | | 关键词 | business; management; marketing; USA; US Election; women politicians; gender and political campaigns; us po | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-137-60171-1 | | isbn_softcover | 978-3-030-13071-8 | | isbn_ebook | 978-1-137-60171-1Series ISSN 2662-5814 Series E-ISSN 2662-5822 | | issn_series | 2662-5814 | | copyright | The Editor(s) (if applicable) and The Author(s) 2019 |
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发表于 2025-3-21 19:44:16
