Titlebook: Eye Tracking in Tourism; Mattia Rainoldi,Mario Jooss Book 2020 Springer Nature Switzerland AG 2020 Eye tracking in tourism.Visual behavior

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Studies in Computational Intelligenceial customers’ attention and turn them into repeat visitors by providing a unique website experience. Thus, choosing proper website elements addressing expectations and emotions alike is the key challenge to gain behavioural intentions. On the basis of a broad technological know-how, Generation Y is

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Intelligent Methods for Cyber Warfareformance is the conversion rate, due to its direct impact on profitability. Good user experience and usability are essential for the conversion rate. Consequently, there is a high need to know which barriers on the website prevent transforming visitors to customers due to the lack of user experience

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Monotonicity: Theory and Implementation,articular under the current regular ‘information flood’ potential customers switch off their attention to potential facilitators for a buying decision such as a certification that demonstrates the positive environmental, social-economic behaviour of a tour operator. Recently, sustainability has beco

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Energy Generation Scheduling in Microgrids,seum experiences have become a sophisticated blend of spatial design, exhibit curation, and multimedia selection, shaping the overall physical context of the visitor’s experience. Driven by the question of how we can create effective visitor learning experiences in contemporary museums, a large-scal

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Wei Ou,Meiyan Wei,Qin Yi,Lihong Xiangs or older, understanding how Baby Boomers perceive destination websites and how this differs to Generation Y might be particularly important. In this study, participants from both cohorts were browsing three destination homepage screenshots and completed realistic tasks on Tyrol’s destination websi