Titlebook: Eye Tracking in Tourism; Mattia Rainoldi,Mario Jooss Book 2020 Springer Nature Switzerland AG 2020 Eye tracking in tourism.Visual behavior

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https://doi.org/10.1007/978-3-030-49709-5Eye tracking in tourism; Visual behavior; Visual attention; Tourist consumer behavior; Tourist consumer

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Mattia Rainoldi,Mario JoossProvides a scientific overview of the contribution of eye tracking research to tourism.Illustrates the strategic value and applications of eye tracking in tourism.Offers a unique combination of theore

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Knowledge Co-creation Through Eye-Tracking in Tourism of touristic information services is dependent on the feedback coming from tourists, and currently, the most objective method for deriving tourist information can be argued as eye-tracking. By comparing past literature with a critical analysis, this chapter will underline the importance of eye-trac

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The Relevance of Eye-Tracking to Understand Users’ Practices and Content Interpretation in Tourism-Respecially when it comes to their understanding and interpretation of main contents and sentiments being expressed in the resources they navigate. The Eye-Tracking technique has been implemented to reach such goal, integrating results from previous research conducted by the authors (Marchiori and Ca

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