| 书目名称 | Export Development and Promotion: The Role of Public Organizations | | 编辑 | F. H. Rolf Seringhaus,Philip J. Rosson | | 视频video | | | 图书封面 |  | | 描述 | Companies succeed in international markets because of their competitive competence which, in large measure, is based on the level of knowledge and skill they bring to their international marketing activities. Public organizations in the export development and promotion field play a facilitating role in this process. Their mandate is to enhance the know-how of exporters and thereby assist foreign market entry, development and expansion. The interaction between these public organizations and the companies they exist to serve is the subject of this book. The book is wide-ranging and up-to-date. The work ofresearchers from 11 countries (in both the developed and developing world) is represented which means that a variety of perspectives are contained in the book. These contributions present the latest thinking on this important matter. The authors of each chapter are objective in their approach. Consequently, considerable attention is paid to the performance of the public organization support programs and activities. Each researcher comes to his/her own conclusions based on the individual work undertaken, but readers will fmd that certain common themes run through many ofthe chapters. | | 出版日期 | Book 1991 | | 关键词 | Developing Countries; Export; Import; International Marketing; marketing; organization | | 版次 | 1 | | doi | https://doi.org/10.1007/978-1-4615-4030-4 | | isbn_softcover | 978-1-4613-6802-1 | | isbn_ebook | 978-1-4615-4030-4 | | copyright | Kluwer Academic Publishers 1991 |
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发表于 2025-3-21 17:58:18
