Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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Does Service Quality Perception in Omnichannel Retailing Matter? A Systematic Review and Agenda forg on establishing seamless omnichannel service experience. Omnichannel retailing is not only addition of channels, rather integration of service elements, price, promotion, product assortment, information and transactional data within all available channels of a company. Within omnichannel retailing

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Drivers for Channel Integration and Omnichannel Strategy: Evidence from the Leading Grocery Retaileire retail supply chain. Customers are seeking a seamless shopping experience, and insisting on uninterrupted business processes. In this regard, to improve service, it is clear that the Business-to-Business (B2B) context would benefit from a deeper understanding of the Business-to-Customer (B2C) re

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Development of Omnichannel in India: Retail Landscape, Drivers and Challenges,m physical stores to e-commerce, multi-channel, and omnichannel retailing. It highlights the steps that need to be contemplated by retailers moving towards building an omnichannel strategy. The challenges that e-commerce players face while operating in this retail landscape are examined. The charact

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,The Development of Digital Distribution Channels in Poland’s Retail Pharmaceutical Market,ceutical market in Central and Eastern Europe. Pharmaceutical industry is one of the most innovative and fastest growing sectors in Poland, worth an estimated 6 billion euros in 2014. The over-the-counter (OTC) medicines market is significant and is expected to develop as the most attractive segment

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The Use of Mobile Technologies in Physical Stores: The Case of Fashion Retailing,digital and physical retail environments. Mobile technology is increasingly integrated into the physical retail store. By incorporating digital features into the store environment, retailers aim to exceed customer expectations, compete more effectively with online pure-players and offer a unique sho

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Futurising the Physical Store in the Omnichannel Retail Environment,hannel evolution of the format in the near future, from an industry perspective. This chapter has two main objectives: firstly, to explore the current situation of the physical store format in terms of experience, integration with other channels, the role of technology, and consumer’ expectations; s

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A Framework for Omnichannel Differentiation Strategy. Integrating the Information Delivery and Proding better products and service delivery anytime, anywhere. Thus, companies and retailers are driven to a new model of business, omnichannel. However, delivering an omnichannel solution is a challenging effort. It requires unique strategies for implementation success. In this chapter, we present the

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