Titlebook: Exploring Omnichannel Retailing; Common Expectations Wojciech Piotrowicz,Richard Cuthbertson Book 2019 Springer Nature Switzerland AG 2019

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goodwill

Springer Nature Switzerland AG 2019

排名真古怪

https://doi.org/10.1007/978-3-322-85127-7to introduce the chapters included in this book. This book includes, in addition to the introduction, eleven chapters. Chapter coverage reflects the diversity of retailing, with papers from Europe, North America, and Asia. Different retail sectors and product groups are analysed, including fashion,

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https://doi.org/10.1007/978-3-642-95542-6channels. Scholars have studied omnichannel consumption extensively, but there is a need for research on the sources of competitiveness and the potential implementation barriers associated with omnichannel strategies. The purpose of this chapter is to broaden the applicability of omnichannel retaili

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https://doi.org/10.1007/978-3-531-91429-9ceutical market in Central and Eastern Europe. Pharmaceutical industry is one of the most innovative and fastest growing sectors in Poland, worth an estimated 6 billion euros in 2014. The over-the-counter (OTC) medicines market is significant and is expected to develop as the most attractive segment