| 书目名称 | Exploring Business Language and Culture | | 编辑 | Urszula Michalik,Paweł Zakrajewski,Anna Stwora | | 视频video | | | 概述 | Demonstrates a unique combination of research issues in Business English teaching, business culture, and communication studies, targeting a wide readership.Presents a representative selection of resea | | 丛书名称 | Second Language Learning and Teaching | | 图书封面 |  | | 描述 | This book aims to present the results of research in the sphere of business language and culture, as well as the experience of pedagogical staff and practitioners concerned with broadly understood business. The highly complex nature of contemporary business environment, approached from both the theoretical and practical standpoint, does not cease to prove that research into business studies cannot be dissociated from the cultural and linguistic context. The chapters included in this book were contributed by academics and practitioners alike, which offers a balanced approach to the topic and ensures high levels of diversity together with an undeniable homogeneity. They were gathered with a view to show various aspects of business language, perceived both as a medium of communication and as a subject of research and teaching. They are concerned with business culture as well, including business ethics and representations of business in popular culture. Owing to its multidisciplinary approach, the book presents a roadmap towards successful functioning in business settings, highlighting such issues as education for business purposes, the study of language used in business contexts, the | | 出版日期 | Book 2020 | | 关键词 | Business English; Business culture; Cross-cultural communication; Cultural awareness; Values | | 版次 | 1 | | doi | https://doi.org/10.1007/978-3-030-58551-8 | | isbn_softcover | 978-3-030-58553-2 | | isbn_ebook | 978-3-030-58551-8Series ISSN 2193-7648 Series E-ISSN 2193-7656 | | issn_series | 2193-7648 | | copyright | Springer Nature Switzerland AG 2020 |
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发表于 2025-3-21 16:36:48
