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Titlebook: Ethics, Social Responsibility and Sustainability in Marketing; Ipek Altinbasak-Farina,Sebnem Burnaz Book 2019 The Editor(s) (if applicable

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The Contribution of the UNGC to Develop CSR Strategies in Higher Education Industry: A Case Study to Universities in their CSR practices. This study makes two main contributions with the evidence from Istanbul Bilgi University case: (1) discuss the effectiveness of UNGC as a guideline for universities in developing CSR practices in their business operations and (2) discuss how UNGC helps to make universities’ CSR implications visible.
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2509-7873 hical consumerism.Sheds light on the role of marketing in heThis book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsib
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Heather Bozant Witcher,Amy Kahrmann Husebycharacteristics are examined. As for the data collection, we have conducted a face-to-face survey on 661 participants through convenience sampling. Analysis of the research model developed for the study proceeds by using structural equation modeling. Theoretical and management implications associated with the abovementioned results are discussed.
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Book 2019in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical iss
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Heather Bozant Witcher,Amy Kahrmann Husebyts and consequences of ethics domain of behavioral intentions of consumers living in Turkey. In this framework, consumers’ ethical and environmental values as well as political efficacy are defined as antecedents on the ethical domain of consumer behaviors. Also, the moderating roles of demographic
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Defining Street Gangs in the 21st Centuryndency for buying from companies which have successful corporate social responsibility activities, companies started to realize that performing social responsibility projects and activities is one of their most important responsibilities and they can use CSR as a tool to enhance their brand image an
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