书目名称 | Ethics, Social Responsibility and Sustainability in Marketing | 编辑 | Ipek Altinbasak-Farina,Sebnem Burnaz | 视频video | http://file.papertrans.cn/317/316118/316118.mp4 | 概述 | Brings together empirical research on ethics, sustainability and social responsibility in marketing.Analyzes the impact and importance of ethical consumerism.Sheds light on the role of marketing in he | 丛书名称 | Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application | 图书封面 |  | 描述 | This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents d | 出版日期 | Book 2019 | 关键词 | Sustainable developments in marketing; Ethical consumerism; CSR strategies in marketing; Green marketin | 版次 | 1 | doi | https://doi.org/10.1007/978-981-13-7924-6 | isbn_softcover | 978-981-13-7926-0 | isbn_ebook | 978-981-13-7924-6Series ISSN 2509-7873 Series E-ISSN 2509-7881 | issn_series | 2509-7873 | copyright | The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor |
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书目名称Ethics, Social Responsibility and Sustainability in Marketing影响因子(影响力) 
书目名称Ethics, Social Responsibility and Sustainability in Marketing影响因子(影响力)学科排名 
书目名称Ethics, Social Responsibility and Sustainability in Marketing网络公开度 
书目名称Ethics, Social Responsibility and Sustainability in Marketing网络公开度学科排名 
书目名称Ethics, Social Responsibility and Sustainability in Marketing被引频次 
书目名称Ethics, Social Responsibility and Sustainability in Marketing被引频次学科排名 
书目名称Ethics, Social Responsibility and Sustainability in Marketing年度引用 
书目名称Ethics, Social Responsibility and Sustainability in Marketing年度引用学科排名 
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书目名称Ethics, Social Responsibility and Sustainability in Marketing读者反馈学科排名 
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