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Titlebook: Ethics, Social Responsibility and Sustainability in Marketing; Ipek Altinbasak-Farina,Sebnem Burnaz Book 2019 The Editor(s) (if applicable

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发表于 2025-3-21 17:39:49 | 显示全部楼层 |阅读模式
书目名称Ethics, Social Responsibility and Sustainability in Marketing
编辑Ipek Altinbasak-Farina,Sebnem Burnaz
视频videohttp://file.papertrans.cn/317/316118/316118.mp4
概述Brings together empirical research on ethics, sustainability and social responsibility in marketing.Analyzes the impact and importance of ethical consumerism.Sheds light on the role of marketing in he
丛书名称Accounting, Finance, Sustainability, Governance & Fraud: Theory and Application
图书封面Titlebook: Ethics, Social Responsibility and Sustainability in Marketing;  Ipek Altinbasak-Farina,Sebnem Burnaz Book 2019 The Editor(s) (if applicable
描述This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents d
出版日期Book 2019
关键词Sustainable developments in marketing; Ethical consumerism; CSR strategies in marketing; Green marketin
版次1
doihttps://doi.org/10.1007/978-981-13-7924-6
isbn_softcover978-981-13-7926-0
isbn_ebook978-981-13-7924-6Series ISSN 2509-7873 Series E-ISSN 2509-7881
issn_series 2509-7873
copyrightThe Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapor
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Consumer Perceptions and Responsiveness Toward CSR Activities: A Sectoral Outlookndency for buying from companies which have successful corporate social responsibility activities, companies started to realize that performing social responsibility projects and activities is one of their most important responsibilities and they can use CSR as a tool to enhance their brand image an
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Analyzing the Effect of Corporate Social Responsibility Perception on Organizational Identification been taken up with many concepts. The aim of this chapter is to debate the impact of corporate social responsibility on organizational identification. CSR cares for social benefit on a voluntary basis. The benefits of organizational identity and identification cannot be denied because employees who
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Psychological Barriers to Environmentally Responsible Consumptionnsumption practices are presumed to eliminate or at least alleviate human-induced environmental problems. However, motivating the responsible consumption is not easily given the structural and psychological barriers for those behaviors. Although promoting factors have received considerable attention
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Corporate Social Responsibility in Packaging: Environmental and Social Issuesrder to reach consumers with social responsibility who attaches importance to this issue. Companies also use packaging, which is often used as a means of marketing communication, to promote their corporate social responsibility projects to the consumers. In this chapter, social responsibility in pac
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A Study on the Impact of Mandatory Provisions on CSR Strategies of Indian Companiesory provision has, however, raised several important questions about the way CSR is perceived and implemented. The proposed research intends to look at a few such issues; such as (1) whether such mandatory provisions have diluted the voluntary spirit inherent in CSR, (2) whether there is any differe
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