Titlebook: Ernest Dichter and Motivation Research; New Perspectives on Stefan Schwarzkopf (Associate Professor in Busines Book 2010 Palgrave Macmilla

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Archipelago

https://doi.org/10.1057/9780230293946Advertising; Austria; brand; branding; Britain; capitalism; Europe; marketing; Motivation; paradigm shift; psy

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978-1-349-35955-4Palgrave Macmillan, a division of Macmillan Publishers Limited 2010

Permanent

Ernest Dichter, Motivation Research and the ‘Century of the Consumer’y. Commentators in East and West divined change, disruption and upheaval. In Europe, many people desperately clung on to the hope of ‘peace in our time’ as Nazi Germany had enforced a political union with Austria (Anschluss) and now threatened to invade Czechoslovakia. In November, hundreds of synag

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Ernest Dichter: The Motivational Researcherhe was one of the bestknown individuals in the Western world. No business consultant was better known, more highly paid — or more controversial. Fellow motivation researchers denounced him, social critics saw his work as dangerous manipulation; his business thrived. In this chapter, I want to show w

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Ernest Dichter, Religion and the Spirit of Capitalism: An Exegete of Pure Cult Religion Serves Consu distanced himself personally from all religion and belief in a supernatural being, although journalists often referred to him as ‘advertising guru’ and ‘Pope of advertising’ (Kreuzer et al. 2007). However, not all supernatural powers are otherworldly, and not every religion publishes its teachings

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