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Titlebook: Ernest Dichter and Motivation Research; New Perspectives on Stefan Schwarzkopf (Associate Professor in Busines Book 2010 Palgrave Macmilla

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发表于 2025-3-21 17:17:07 | 显示全部楼层 |阅读模式
书目名称Ernest Dichter and Motivation Research
副标题New Perspectives on
编辑Stefan Schwarzkopf (Associate Professor in Busines
视频video
图书封面Titlebook: Ernest Dichter and Motivation Research; New Perspectives on  Stefan Schwarzkopf (Associate Professor in Busines Book 2010 Palgrave Macmilla
描述The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.
出版日期Book 2010
关键词Advertising; Austria; brand; branding; Britain; capitalism; Europe; marketing; Motivation; paradigm shift; psy
版次1
doihttps://doi.org/10.1057/9780230293946
isbn_softcover978-1-349-35955-4
isbn_ebook978-0-230-29394-6
copyrightPalgrave Macmillan, a division of Macmillan Publishers Limited 2010
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发表于 2025-3-21 23:03:33 | 显示全部楼层
https://doi.org/10.1007/978-3-642-11149-5orno asserted that what they called the culture industry had succeeded in shaping taste, as intermediary institutions such as the family had weakened. Capitalism in their eyes powerfully formed consumer culture which, in turn, promoted a false consciousness among consumers, degrading their lives and
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CT Densitometry in Osteoporosisignificant practitioner. He utilised only a few of the many tools and concepts associated with Motivation Research. He left no methodological legacy — nothing that could be passed onto future adherents of Motivation Research.
发表于 2025-3-22 07:01:47 | 显示全部楼层
Christoph Becker,Bernhard Bischoffty. From the perspective of social anthropology, it seems only clear that people tend to behave religiously vis-à-vis supernatural powers no matter what their origins may be. We idolise or demonise such powers, we adore or fear them. Vance Packard, who in 1957 warned against invisible practices of s
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Usage of Gadolinium in Allergic Patientsined a part of Western cultural memory for so long indicate that in some way his ideas reflect a distinct set of cultural beliefs. They also show that cars as objects of consumption are a unique area of symbolic production in the wider field of consumer interaction with objects and marketing message
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Principles and performance of CT and MRI,, noting in 1957: ‘In the American parlance [sex] has a number of uses. It may mean simply “male” or “female” or it may mean something lascivious or obscene. It may stand for a biological urge and it may denote a challenging or provoking quality.’ Drawing on his training as a psychologist and making
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