书目名称 | Ernest Dichter and Motivation Research |
副标题 | New Perspectives on |
编辑 | Stefan Schwarzkopf (Associate Professor in Busines |
视频video | http://file.papertrans.cn/315/314784/314784.mp4 |
图书封面 |  |
描述 | The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America. |
出版日期 | Book 2010 |
关键词 | Advertising; Austria; brand; branding; Britain; capitalism; Europe; marketing; Motivation; paradigm shift; psy |
版次 | 1 |
doi | https://doi.org/10.1057/9780230293946 |
isbn_softcover | 978-1-349-35955-4 |
isbn_ebook | 978-0-230-29394-6 |
copyright | Palgrave Macmillan, a division of Macmillan Publishers Limited 2010 |