Titlebook: Ernest Dichter and Motivation Research; New Perspectives on Stefan Schwarzkopf (Associate Professor in Busines Book 2010 Palgrave Macmilla

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The ‘Depth Boy’ — Ernest Dichter and the Post-war German Advertising Elitees about the ‘Depth Boy’ (Der Tiefenheini), Wündrich-Meißen’s resentment towards the younger generation of advertising men, who had fallen under the spell of motivational research, becomes concrete and tangible (Wündrich-Meißen 1965: 26–29). The story tells how in a train compartment an elderly gent

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BRIBE

Ernest Dichter as Midwife and Educator: Post-war European Consumer Societies and the Sociology of th present and interpret his work reveal a number of interesting insights into his vision of the consumer. By referring to him-self as a ’midwife’, an educator and social reformer, Dichter prepared the stage for continuous self-presentation as a public mentor who enabled consumers to recognise themselves as independent actors in society.

prosperity

Interim

https://doi.org/10.1007/978-88-470-5469-1From the memoirs of the German advertising expert Hans Wündrich-Meißen — abridged and newly arranged by Dirk Schindelbeck

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‘Victim of a Technical Hitch …’: Ernest Dichter as Proprietor of a Guesthouse with Bugging InstallatFrom the memoirs of the German advertising expert Hans Wündrich-Meißen — abridged and newly arranged by Dirk Schindelbeck

Thyroxine

https://doi.org/10.1007/978-1-4302-4336-6y. Commentators in East and West divined change, disruption and upheaval. In Europe, many people desperately clung on to the hope of ‘peace in our time’ as Nazi Germany had enforced a political union with Austria (Anschluss) and now threatened to invade Czechoslovakia. In November, hundreds of synag

Platelet

https://doi.org/10.1007/978-3-642-11149-5who arrived on the shores of the United States, thousands contributed to key developments in American culture. Typically, their contributions drew on European high culture and they frequently remained aloof from or critical of American culture, which many of them found debased by obedience to the di

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