Titlebook: Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces; Madhu Viswanathan,S. Gajendiran,R. Venkatesan Book 2008 Spring

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1573-5397 bring to the program and relating educational content back to their lived experiences. Such understanding can enable individuals to embark on a path to lifelong learning. A detailed explanation of the evolutio978-90-481-7442-3978-1-4020-5769-4Series ISSN 1573-5397 Series E-ISSN 2214-9791

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1573-5397 search insights into a previously neglected phenomenon acrosThis book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India. Whereas there has been considerable att- t

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Power and Neoclassical Economicsur research. We also discuss product interactions, marketplace interactions, and unique characteristics of the product and market interactions that we studied. The final section focuses on the development of consumer and entrepreneurial skills in the subsistence marketplaces we studied.

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,Consumer and Entrepreneurial Literacy Program – Consumer Literacy,ing prices and totals, planning purchases and preparing shopping lists, checking expiry on packages, and understanding MRP (maximum retail price). The overriding concept on Day 2 is that of the value of an exchange in terms of what is given versus what is got and the need to make informed choices.

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Implications for Nonprofit Organizations, the perspective of satisfying “customers.” We then discuss operational aspects of our program. The chapter concludes with a discussion of scaling and customization issues based on our experience to date.