| 书目名称 | Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces |
| 编辑 | Madhu Viswanathan,S. Gajendiran,R. Venkatesan |
| 视频video | |
| 概述 | A focus on marketplace know-how, the complement to financing and microloans for the poor to enable them to function in the economic realm.Research insights into a previously neglected phenomenon acros |
| 丛书名称 | Education in the Asia-Pacific Region: Issues, Concerns and Prospects |
| 图书封面 |  |
| 描述 | This book is the result of several years of research, curriculum development, and testing of a consumer and entrepreneurial literacy educational program for l- literate, low-income adults in India. Whereas there has been considerable att- tion on micro nancing in recent decades, we describe an educational program that focuses on enabling generic skills about the marketplace and complements these important efforts. We conducted research aimed at understanding lives and m- ketplaces in subsistence contexts in urban and rural parts of a state in South India. We used the research as a basis for developing a consumer and entrepreneurial literacy educational program. This program uses the “know-why” or an und- standing of marketplaces as a basis for the know-how of being an informed buyer or seller. Despite the dif culties with abstract thinking that low-literate indivi- als experience, we enable deeper understanding of marketplaces by leveraging the social skills that participants bring to the program and relating educational content back to their lived experiences. Such understanding can enable individuals to embark on a path to lifelong learning. A detailed explanation of the evolutio |
| 出版日期 | Book 2008 |
| 关键词 | Business; Import; bottom of the pyramid; consumer literacy; education; entrepreneurial literacy; marketpla |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-1-4020-5769-4 |
| isbn_softcover | 978-90-481-7442-3 |
| isbn_ebook | 978-1-4020-5769-4Series ISSN 1573-5397 Series E-ISSN 2214-9791 |
| issn_series | 1573-5397 |
| copyright | Springer Science+Business Media B.V. 2008 |
发表于 2025-3-21 16:45:48
