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Titlebook: Electronic Business and Marketing; New Trends on its Pr Tokuro Matsuo,Ricardo Colomo-Palacios Book 2013 Springer-Verlag Berlin Heidelberg 2

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楼主: JADE
发表于 2025-3-26 23:55:58 | 显示全部楼层
,Influence of Users’ Perceived Compatibility and Their Prior Experience on B2C e-Commerce Acceptancerely been studied in the field of online purchasing: users’ perceived compatibility with e-commerce and their prior experience of online purchasing. With this aim, we consider the Technology Acceptance Model -TAM- [1,2] as a reference framework. The research sample is divided between those Internet
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Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model,deo hosting website users was designed. The hypothesis model incorporates social influence, flow experience, comfortable communication, and advertisement interference into the basic TAM. A questionnaire was given to about 350 students. Behaviors of online video hosting website users were analyzed wi
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Context-Aware Advertising in Pervasive Computing Environment,loying tiny ubiquitous sensors such as accelerometers, thermometers, and RFID tags installed in daily environments. For example, by attaching ubiquitous sensors to various indoor objects and furniture, we can observe their use and phenomena that occur around them. Real world context information obta
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Behavior Analysis of Video Hosting Website Users Based on an Extended Technology Acceptance Model,ent interference into the basic TAM. A questionnaire was given to about 350 students. Behaviors of online video hosting website users were analyzed with correlation analysis and structural equation modeling.
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