| 书目名称 | Electronic Business and Marketing |
| 副标题 | New Trends on its Pr |
| 编辑 | Tokuro Matsuo,Ricardo Colomo-Palacios |
| 视频video | |
| 概述 | Recent research in Electronic Business and Marketing.Presents highest quality and newest papers from a Workshop on Computer-based Business and Marketing, that is conjuncted with the "International Con |
| 丛书名称 | Studies in Computational Intelligence |
| 图书封面 |  |
| 描述 | .Electronic business today is not only business transactions supported in information and communication technologies; it is a new way of communicating and integrating with customers, suppliers, employees and other stakeholders. In this scenario, electronic business is now part of a wider economic context that is causing radical transformations in business and organizations including the entire value chain from customer service to supply chain management. One of the areas affected is marketing. Given that the new technologies have enabled firms to reach out to global customers and has provided them with the opportunity to customize their strategies and offerings in an unprecedented way, the dynamics of marketing must be surveyed in order to study the impact of new trends like mobile customer relationship management or mass customization on marketing function. .This book provides an overview of the e-Business and Marketing areas by uniting various papers from these fields. “Electronic Business and Marketing” includes theory and practice on electronic business and marketing from an academic and professional viewpoint providing also a forum for the exchange of research ideas and indust |
| 出版日期 | Book 2013 |
| 关键词 | Computational Intelligence; Computer-based Business and Marketing; Electronic Business and Marketing |
| 版次 | 1 |
| doi | https://doi.org/10.1007/978-3-642-37932-1 |
| isbn_softcover | 978-3-642-42827-2 |
| isbn_ebook | 978-3-642-37932-1Series ISSN 1860-949X Series E-ISSN 1860-9503 |
| issn_series | 1860-949X |
| copyright | Springer-Verlag Berlin Heidelberg 2013 |
发表于 2025-3-21 17:12:52
