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Titlebook: Dynamic Competitive Analysis in Marketing; Proceedings of the I Steffen Jørgensen,Georges Zaccour Conference proceedings 1996 Springer-Verl

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Government Price Subsidies to Promote Fast Diffusion of a New Consumer Durable decides about the subsidy (price or cost subsidy) before the supplier sets his optimal price. The objective of the government is to choose a subsidy policy such that the number of adopters at the horizon date is maximized. The firm chooses a pricing strategy so as to maximize the present value of profits.
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Dynamic Marketing Strategies in a Two-Member Channel and sustain a coordinated outcome. Second, we study Markovian marketing strategies in a game of simultaneous play. These outcomes will serve as disagreement outcomes if cooperation fails to be established. Third, a cooperative solution is identified, invoking some basic requirements of such a solution.
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A Game-Theoretic Analysis of Capacity Competition in Non-Differentiated Oligopolistic Markets We discuss the implications of these findings for individual firm strategies that might reduce the impact of those cycles and for regulatory or industrial policies that might lead to more efficient market operations.
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Theorie der Bildung und Bildungsreformenaining cases, the retailer’s slotting fee reveals the chance of success of the brand in the local market. The uniform method is found to increase ex ante profits when there is a larger proportion of high anticipated demand manufacturers in the retailer’s market setting. The paper concludes with directions for further work.
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Die elementare musikalische Ebene,dial around. The model was estimated based on almost 300,000 observations representing customers who had received the direct mail messages. The paper concludes with the evaluation of stability of the estimated tree-based response model, followed by the discussion of the . as a way to cross-validate the model.
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0075-8442 al, Canada, September 1-2, 1995. The workshop was organized by the editors of the proceedings volume. The proceedings contain both "full papers" and shorter pieces, to be considered as "work in progress". The choice of a rather broad theme for the workshop was deliberate and done in order to attract
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Theorie der Bildung und Bildungsreformenels lead to better fits as compared to models that conceive reference prices as expectations. All reference price models are tested against a basic model with various functional forms. Results emphasize the importance of reference prices for the explanation of market share response.
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Sprachphilosophie und Linguistikstribution of competitors. It is shown that there are regions on the aggressiveness/cooperation path that a rationally operating manager would prefer to others, namely where his position is strongest as compared to the position of all rivals.
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